HACKENSACK, N.J. – Fairleigh Dickinson University Athletics is proud to partner with brand marketing consultant and three time best-selling author Jeremy Darlow to launch The Darlow Rules course. This course is being offered online to all student-athletes during the winter session and he is dedicated to teaching college athletes how to grow their personal brands.
"We are very excited to have our student-athletes learn from brand expert and author Jeremy Darlow," said Director of Athletics
Bradford Hurlbut. "Darlow's resume speaks for itself and he has helped thousands of athletes improve their own brand, so I think this will be a great experience for our student-athletes."
The class will be an eight-week session in which student-athletes will have weekly Zoom meetings to discuss the content they are learning and videos they will watch. Once the class is over, each student-athlete will receive a certificate of completion. FDU is the first NEC School to form a partnership with Darlow.
"The goal is to teach athletes how to build personal brands that set them up for success in life, regardless of what happens in sports", said Darlow about his course. "Too often athletes are defined entirely by their athletic careers without developing influence in other areas of passion."
Darlow has worked with multiple Division I programs including Notre Dame, Michigan, and UCLA and athletes that include Aaron Rodgers, Kris Bryant, and Lionel Messi.
For more information on Jeremy Darlow and the Darlow Rules, this is the
link to his website.
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